Promoting your shellfish, in addition to running a farm, is no small task. Learn how to reach your target market, develop your brand, and grow your shellfish business with the advice of marketing pros!
Introduction to Harvesting and Promoting Cultured Oysters: Video workshop by Bob Rowe that explains how to develop a pitch, differentiate your product, and target key buyers to get maximum return.
What Does the Oyster Consumer Want?: A brief article about running an oyster business by Bob Rheault, Executive Director of the East Coast Shellfish Growers Association.
Promoting Your Oyster Company Presentation: A brief powerpoint with marketing tips and ideas for NC shellfish growers.